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SaaS (software) companies always complain about ads, but maybe it's because they suck at it...
The Saas'ters are at it again.
Making a big ol' stink about "And I did it without running ads" like that's something brag worthy (it's arrogance & ignorance).
But first the question of the day...
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| If you could be profitable on ANY ad network, which would you choose? |
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Why SaaS Companies Fail at Paid Ads, But It's Not Their Copy or Their Offers...
SaaS companies suck at paid ads, but it's not because of their offer or their copy - ππ©'π¨ π©ππππ§ π’ππ©π ππ¨ ππ‘π‘ π¬π§π€π£π.
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And when they fix their math growth will be easy.
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Let me explain what I mean...
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SaaS offers are like supplement companies, in that they it's a monthly renewal pricing model.
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At least, that's what my clients used to do.
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They all used to try and get their customers on an auto-ship program for $49/mo.
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But the math sucks.
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Cost to acquire a customer is usually $60 - $90, which means you're not profitable until month 2 or 3. Which is really hard to sustain without investors.
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SaaS companies charging $19/mo or $29/mo have the same problem.
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Simple math says "just charge more than $90."
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Uhhh... Ok??
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Poppy AI and Clickfunnels, they figured it out.
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I'll explain in a minute...
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With supplement companies, we simply moved them to a good, better, best pricing model. Also called, the 1/3/6 model.
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βGood... 1 bottle = $59
Better... 3 bottles = $147 ($49/ea)
Best... 6 bottles = $234 ($39/ea)β
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You're still basically selling the bottles for $49 so no issue with margins. However, the perception is now that you're saving money by buying a 90 day supply.
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Some will take the 1 bottle, and some will take the 6, but most take the 3 botle option.
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The point is the average comes out to over $90.
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VOILA... paid traffic is now profitable.
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And paid traffic that is profitable is scalable.
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Smart SaaS companies like Poppy & Clickfunnels, do the same thing by charging annual instead of monthly.
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CF does currently have a monthly option (it's over $90) but they started with a $997 annual option that included bonuses.
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This also gave them room to offer generous affiliate commissions. Which blew up their growth.
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βSaying you can't do paid ads, is like saying you can't do basic math.β
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If any of your other marketing works, then you clearly have an offer and copy that works. The only thing you are missing is a math situation that lets your paid ads be profitable.
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It's how we've had thousands of Adskills customers from all kinds of markets create winning ads for almost a decade now.
βStop Sucking at Ads, Join Our Live Callsβ
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Prompt of the Day
What cheaper clicks?
The first step is increasing your CTR. Higher CTR, means your ads get clicked more often and ad networks can charge you less while still making more money.
John gets 1 click per 1,000 impressions and pays $2.00 per click
Mike gets 3 clicks per 1,000 impressions and pays $1.00 per click
Who paid Google more money? Mike did, but he still paid less per click.
The prompt I made for you today will help your write 15 headlines and 5 descriptions so your Google ads will have great CTRs.
Here's the prompt...
The PPC Copywriter Prompt:
You're an experienced Google Ads specialist creating Responsive Search Ads for [target customer] searching "[target keyword]." The landing page headline is "[insert headline]" You need to write 15 headlines (max 30 characters each) and 5 descriptions (max 90 characters each) following the PAS formula (Problem-Agitate-Solve) model. Focus on three themes: price-focused (highlighting discounts), social proof (testimonial-driven), and authority (credentials/awards). Include power words like Free, Proven, Guaranteed, New, and Instant, and emotional triggers such as Fear of Missing Out and Desire for Status. Ensure the tone is persuasive, urgent, and benefits-driven, inspired by Gary Halbert, Dan Kennedy, and Russell Brunson. Maintain a positive tone.
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October of 2019, I thought God was a fairy tale in the sky and then I saw overwhelming scientific and historical evidence that He was real. Alone in a hotel room, with no pastor, priest, or Bible I looked up and said, "Ok God you win!" That night I gave my life to Christ and everything changed.
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Adskills is a Florida based LLC | 5753 HWY 85 N, Crestview, FL 32536
Owned by Justin Brooke, through his parent company bYouPublishing LLC
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