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20 years ago we didn't start with funnels.
We started with just a landing page.
Specifically, a long form sales letter (type of landing page). We also didn't create the product yet either.
Yes, you heard me right.
We didn't create the product first, we created the sales letter first.
Today, I watch young guys spend months creating the perfect product and funnel, only to then find out - no one even wants to buy it. 😭
How We Tested Markets Pre-2015
I still do this method today.
I think it's crazy that others have lost this approach.
You start with some market research. Let's say you find out that people are really talking about a new type of potato peeler. It peels faster, never cuts your fingers, and if you flip it around it dices them too.
I dunno... I'm making this up.
The Hard & Slow Way:
Young guys today would start by going to Alibaba or Aliexpress and look for some Chinese manufacturer. Then they would ask about initial order quantity, ask for a test sample, negotiate prices, and start building a whole funnel.
Upsells, downsells, VSL, etc.
No wonder they're drinking 2-3 Monster energy drinks these days.
I would have to as well if I thought all that work was necessary.
The Fast & Easy Way:
Open up whatever landing page generation tool I use, write a sales letter for the potato peeler, and connect my order button to a coming soon page.
Run ads...
...WHAT 🫠
Coming soon page?
Where's the Stripe integration? ClickFunnels bump sell order form?
Of course, all of that would come next but first we need to see if people are even interested enough to give their email for free for it.
Trust me brother, if they won't even join the free wait list (with 15% off coupon incentive) then dude... They were never going to enter their credit card and pay real dollars for it.
And so then you've just wasted 1-2 months of work.
Build fast, test fast!
Now AI Makes This EVEN FASTER!
But first I want to show you the 13 classes I've added inside your Adskills Academy members area...
If you login to your members area I've been adding classes as quickly as I can get them uploaded. We've got stuff about META ads, Google ads, Youtube ads, TikTok ads, even LinkedIn ads.
Plus adding more and more classes about copywriting, tracking, and landing pages. But back to today's lesson...
There's a new AI tool called Lovable.
It's INSANE for building landing pages, literally, 1 prompt and done! It even writes the copy for you. Here's an example of one I built to test an agency offer to pastors (a partnership with my brother).
No dragging and dropping.
No coding.
No copywriting.
Just drop in a prompt, take a few sips of coffee, and BAM ready to test.
Here's another one I built to test the "quantum computing" market...
With that last one, I had the copy already written when I was doing my market research using Perplexity AI.
Here's one more I built.
This one was for a local pool repair company, because I've been teaching a small group of guys how to make $500 a day selling these to local biz owners.
As you can see, these are fully finished pages.
They look like the type of pages that could make $1mil or more. Or the type of pages that used to cost $1,000+ when built by web designers.
The above pool company website, would EASILY be $2,000 and 14-30 days time if you hired a web design company. But we built it for about 7 credits (or about $3) and it was finished in under an hour.
AI landing pages are disrupting the entire web design industry.
And allowing me to test new business ideas before my coffee gets cold!
Here's my process...
New 2025 Idea Validation Workflow:
- DeepResearch with ChatGPT or Perplexity for market trends, data, problems, and solutions.
- Create a mock up design with ChatGPT images
- Grab a color scheme with Coloors.co
- Send mock up, color scheme, and prompt to Lovable
- Connect order button to CRM for waiting list
- Run Google search ads to see if at least 10 sign up
Today, I can execute this entire process in about 45 - 60 minutes. Especially, with my curved ultra wide monitor where I can run 3 browser windows at once.
The prompt I use for these landing pages is pretty long.
It's taken me 20 years to know what should be on a landing page, and what makes for good design.
I do think "prompts" are going to be the new competitive advantage.
Want to see the prompt I used? I'll give it to you...
Join our weekly live call tomorrow @3pm