Bringing back the Daily Edge in 2026...

First a few important announcements:

1. I'm hosting a 3 day livestream here (Jan 9th - 11th)
2. Access to AgentSkills Build Club closes tonight (see details)
3. Adskills is getting live cohort based classes (coming soon)

That's all for announcements, on with the Daily Edge!

Today's article is about a free tool that DRASTICALLY improves the conversion rates on your landing pages, more on that in a minute...

For those who are new (hundreds of you) the Daily Edge is a newsletter I've hd some off & on success with here.

When it was "on" it was one of the most highly recommended daily newsletters in the media buying world. When it was "off" it sucked!

And I've been called out for it.

Thing is I didn't have systems, didn't truly understand what organized effort or systems-based businesses meant. For the last 20yrs I've just been shooting from the hip.

Which means sometimes I nailed the bullseye.

But often I missed wildly.

Thanks to Notion AI and all of my agents, I'm armed to the teeth with systems now and I've been forced to learn organized effort.

Speaking of AI, funny story...

Then I promise I'll tell you about the free conversion boosting tool!

I originally talked about this tool on my X account (formerly Twitter) and everyone was loving it, here's the stats...

But then this hater drops a comment...

Saying one of the sentences was "AI SLOP" and I should remove it next time. To which I replied a simple... "No."

Here's the sentence, he was mad about - "Clarity shows you the why."

🤷‍♂️

First of all, the entire post was written with AI, not just the one sentence.

Second of all, he was literally the only one upset. Everyone else was loving the post, and many were commenting sayin this is gold or dropping bombs.

I am immune to "AI SLOP" comments, here's why...

1. They use it regardless of quality and really they just mean "I know you used AI." (Uh... duh!)
   ​
2. The world is in a transition state with some fighting AI and others already getting used to it. We have AI songs at the top of the billboard, AI written poems winning awards, AI posts going viral. You will soon read AI written books and watch AI filmed movies and you will love it. It's too profitable and quality has improved.
   ​
3. Frankly, it doesn't bother me because I'm moving on. I respect others rights to not want to use or read AI, but they are no longer my target audience. Wish 'em the best! Bon voyage!

I think as long as you're upfront about using it, then it's fine. It's when people feel deceived or tricked that it raises an issue.

I don't think I've been quiet about or hidden the fact that I use AI lol 😂

Ok, with that off my chest, let's talk about that tool...

The Most Important Tool for Ad Buyers Today

Microsoft Clarity might be the most important tool for modern ad buyers… and it’s free!

Here’s why you need it on every landing page…

You can finally see what happens AFTER the click.

Most ad buyers obsess over CTR, CPC, and conversion rates. But those numbers only tell you what happened, not why.

Clarity shows you the why.

→ Heatmaps (like hotjar): See exactly where people click, scroll, and ignore. Found out your CTA is below the fold? Now you know why conversions tanked.

→ Session Recordings: Watch real visitors navigate your page. It’s like looking over their shoulder. You’ll spot confusion, hesitation, and frustration in seconds.

→ Dead Click Detection: People clicking on things that aren’t clickable? Unnecessary friction. Fristrated visitors. Lost conversions. Clarity will flag these automagically.

→ Rage Clicks: When someone clicks the same spot repeatedly out of frustration? You need to know about that.

The best part for ad buyers…

You can filter recordings by traffic source. That means you can watch only the people who came from your Google Ads campaigns.

Different audiences behave differently. Now you can see it with your own eyes.

Takes less than 5 minutes to install.

One script.

Drop it in your header.

Done.

Step-by-Step Clarity Install Instructions:

Step 1: Go to clarity .microsoft .com and sign up. You can use your Microsoft, Google, or Facebook account to log in.

Step 2: Click “Add new project” and enter your website name and URL. Select your website category and click “Add.”

Step 3: After creating your project, Clarity will show you the installation options. Click “Get tracking code” to reveal your unique JavaScript snippet.

Step 4: Paste the script they give you into the section of every page you want to track.

If you’re using WordPress, you can add it via a plugin like “Insert Headers and Footers” or paste it directly into your theme’s header.php file.

For landing page builders like ClickFunnels, Leadpages, or Unbounce, there’s usually a “custom scripts” or “tracking code” section in settings.

Step 5: Go back to your Clarity dashboard. Within a few minutes of getting traffic, you’ll see data start populating. You can also use their “Verify installation” button to confirm the script is firing correctly.

That’s it, you’re done!

Thank me later.

P.S. Less opinions in future issues, but I wanted to make sure we had the AI talk. Because I believe people have been outsourcing writing forever. Even parts of the Bible were written by translators and scribes.

The tool you use doesn't matter, it's the quality of the content. You should expect me to use AI, but also expect me to manually review everything before publishing to ensure I'm still creating quality content.