If you don't want to trash your ChatGPT account after this, honestly, good luck NGMI...
The copywriters are in a stir after yesterdays email.
Some love me.
Some hate me.
All good, as long as they are talking about me 😎
They laughed at me when I said copywriting isn't a skill you have to learn anymore (Q4 2024, Facebook).
Then I dropped that post yesterday and it was like their mouths were full of peanut butter. One guy said "Are you just making AI focused content, or like is all your stuff written by AI."
Everyone seems to be a little slow in seeing whats happening.
So let me break it down for you...
Pen > Printing Press > Computer > AI.
Asking me if I'm using AI to write my posts or emails or whatever, is akin to asking me if I used a computer to write that.
Today's email is 100% hand written, because I just have something on my mind that I need to say. But I'm going to link you to FABULOUS blog content that was 100% written by AI.
You see I've gotten a promotion at work.
I'm the director now.
AI is the keyboard warrior.
My job isn't to press the buttons, neither is yours, unless you just want to be a pen in a sea of computers. To which I respect anyones desire to go back to writing things out by hand.
Have a blast.
But don't go mouth farting my way just because I've decided to use the latest technology. So I can provide for my family more efficiently. So I can be done with my work earlier, for more family time.
If you're anti-AI, I love you, I want to help you, I want to be friends, but you and I are kind of in different camps now.
You want to go left.
I'm going right.
Love ya, send me a postcard once in awhile. Wish you the best.
Ok, Director Justin here now...
Today I've written 3 phenomenal blog posts. These are the blog posts that I wish had existed when I was trying to learn, what I'm about to drop on you.
My job...
I did the research.
I tested the tech.
I watched 10+ hours of eye murdering youtube videos made by devs who speak in a monotone voice and can't teach.
I fact checked my articles to make sure every step, every claim, and every concept works exactly as it should for you.
Then I took what the software dev world is using and re-contexted it for my homeboys, the direct response marketers.
My fellow long form letter lovers.
My besties with the VSL scrippies.
I made 3 blog posts (AI keyboarded them) that are going to freaking take you to the moon brother. You're going to be CRANKING out offers like you just snorted wasabi off an electric fence.
Even Bruce Almighty can't ship copy faster than you once you read these 3 blog posts...
Notice none of those say ChatGPT?
That's because ChatGPT just can't do any of this. I don't care what your GPT selling guru says.
ChatGPT has become the Ryobi to Claude's Milwaukee.
...Ask your uncle Chuck, he'll get it.
Look, we are already 15 days into 2026, February is around the corner. It's time for you to decide whether you're really getting on this AI train or not.
If yes, then brother (or sister ❤️), it's time to get some pro tools.
ChatGPT is the Walmart of AI.
Go buy Claude, get the $100 account, and lets get to work.