We're launching a cohort and guaranteeing results...
For the last 20 years I've been selling on demand education.
That's courses that are available whenever you're ready to watch them. However, Youtube is loaded with on demand information.
Here's what I can do that Youtube can't... GUARANTEE RESULTS!
Very soon I'm going to be looking for 12-18 people who want to join a twice a week meeting. That's more than most churches ask.
And there will be assignments.
But there will also be actual profitable campaigns when the calls are finished, or I'll give you all your money back.
Information is everywhere.
But oddly people are still struggling.
So I'm pivoting from the information business to the transformation business, and me thinks people want real results.
Enough talk, who can actually get results? Who can actually put their money where their mouth is... I'll take that challenge!
More details coming...
Implement These 12 Tips to Go From Google Noob to Google Ninja
December 15th was officially my 20th year doing Internet marketing.
March will be 17yrs of running Google ads.
My son is starting Google ads for his moving company, and these are the 12 MUST HAVE tips I would give him...
1] Kill Search Partners
That checkbox is defaulted ON and it’s bleeding your budget dry. Search Partners sounds fancy until you realize you’re paying for clicks on random sites nobody’s ever heard of. Turn it off. Watch your quality skyrocket.
2] Match Your Bid Strategy to Your Goal
Target ROAS is for ecom. If you want phone calls and form fills, use Maximize Conversions. Sounds obvious. Yet it get screwed up constantly.
3] Stop Using Broad Match
on a Small Budget Broad Match is like handing Google your credit card and saying “surprise me.” On a tight budget, Exact Match keeps every dollar focused on people searching for exactly what you sell.
4] Fewer Keywords, Better Keywords
More keywords doesn’t mean more leads. This account went from a bloated mess down to just 18 exact match keywords. Eighteen. Revenue went up.
5] Add Negative Keywords
Block the searches you don’t want before they block your profits. If you dont offer a service, add it as a negative. If a keyword attracts tire-kickers, blok it.
6] Use Dynamic Keyword Insertion
This puts your keyword directly into your headline when it matches the search. With Exact Match, this creates scary-relevant ads. Click-through rates love it.
7] Delete “Contact Us” From Your Ads
Every business on Google says “Contact Us.” That’s not a call-to-action, that’s wallpaper. Get specific. “Reserve Your Date Now.” “Get Your Free Quote Today.” “Book Your Call Before Friday.” Urgency wins.
8] Add Your Business Name
There’s an asset for this. Use it. Your actual business name looks a lot more trustworthy than your-random-domain.com in the headline.
9] Add Your Logo
That generic gray circle next to your ad? That’s you looking like an amateur. Upload your logo. Look legitimate. Stand out from the organic results fighting for the same eyeballs.
10] Add Image Assets
Once your account has a little history, you unlock image assets. Use them. Show your product. Show your service in action. Show happy customers. Visual real estate wins clicks.
11] Turn Off Everything “Auto”
Auto-created assets. Auto-apply recommendations. All of it. Google will “helpfully” add broad match keywords, turn on optimized targeting, and change your bid strategy while you sleep. Then you wake up wondering why your account is on fire.
12] Fix Your Conversion Tracking (For Real)
This is the silent killer. Most don't set it up because it's technical and gives people headaches. Just go to Fiverr and pay a guy $50-$200 and be done with it!! This is way too important to mess around with. Once you have conversions properly setup, Google can start optimizing your ads to finally find you real leads and customers.
The Bottom Line Most Google Ads accounts aren’t failing because of budget. They’re failing because of setup mistakes that take 30 minutes to fix.
Ninja status isn’t about spending more.
It’s about wasting less.